One of my most favored social media marketing authors is definitely Olivier Blanchard. He runs The Brandbuilder Blog which is a must-read for everybody who is involved in social media marketing - and in marketing in general. No kidding. ;)

Just like his book, Social Media ROI, which is now also available in German now - his blog is highly recommended for every marketer and business owner to learn more about why social media marketing - if done right - is the most cost-effective way to grow your business. Olivier's focus is on describing ways to measure the success of your (social media) marketing campaigns.

His new post gives precise data on how to research a topic in-depth. This is not a "ok, I flipped though it, it is interesting"-post - if you don't invest time, you won't get anything out of it. So get a cup of tea, sit down and READ "How to publish a proper list of Social Business ROI examples."