Olli just sent me the link to Top 10 Best Social Media Presentations, a great collection for all you marketers out there.
This is a great one: "What the F**K is Social Media: One Year Later" by Marta Kagan.
http://huge7.com/top-10-best-social-media-presentations
Inbound Marketing is a new book written by Brian Halligan and Dharmesh Shah of HubSpot. It deals with Social Media Optimization, SMO – the actions business owners and marketers need to take to make sure that potential customers run into, interact and communicate with their brand as often as possible to win more customers that [...]
Social tools, networks and services are becoming more and more important for companies to track what people and customers are saying about their services. It is crucial to find the right environments to get into conversations with their customers to ensure a great reputation online. The integration of customer feedback and customer wishes gained in online conversations into marketing and product management processes ensures that a business stays competitive. By fostering positive word-of-mouth online, businesses win market share and step ahead of their competition according to a study from The London School of Economics and Political Science published already in 2005.
Brian Solis and Jesse Thomas created the first conversation prism last year, now a French and a German one are available, too. These graphics give you an overview on the different kinds and niches, great job:
earthfaves is not yet in their lists – we are soon releasing our first version to tell the world about. Yanni here in the office asked me “to which prism segment would you add earthfaves?”, and I think we’d need two new ones:
1. “Social Geo-Bookmarking” along with Google myMaps. The most striking added value of earthfaves for consumers is to find out which places your friends and their friends love.
2. “Customer Recommendations” where we are first movers. The most striking added value of earthfaves for business owners is that we enable business owners to build up their own community of satisfied customers while our tools maximize their positive word-of-mouth and spread it across the web.
